At present, the demand for household consumption in my country is constantly releasing. Coinciding with the traditional peak consumption season of "Golden Nine and Silver Ten", home furnishing stores launched various promotional activities to attract consumers to participate in order to boost consumption in the home furnishing market. Industry insiders pointed out that with the gradual recovery of the market and the favorable policies of the state, the consumption vitality of the building materials and home furnishing market will be further released.
The market is gradually picking up
At present, although the consumption of home furnishing has been affected to a certain extent by factors such as the impact of the new crown pneumonia epidemic, but in the first half of the year, the national consumption of building materials and home furnishing has shown a recovery growth under the situation of steady strengthening and stable improvement of the national economy. From the data point of view, in the first half of 2022, the cumulative sales of building materials and home furnishing stores above designated size reached 637.171 billion yuan, a year-on-year increase of 32.47%. Under the combined influence of factors such as the agitation of the epidemic and the rise in material costs, the national building materials and home furnishing market still shows full development resilience.
With the gradual emergence of the effect of epidemic prevention and control, the purchase demand for home improvement and home furnishing has gradually recovered. We visited some home furnishing stores and found that in order to welcome the "Golden Nine Silver Ten" consumption peak season, the major stores have carried out a series of activities such as coupon return, full discount, purchase gift, and subsidy.
A salesperson at the Beijing Bajiao Store of Easyhome said that in terms of Beijing, the sales in the second half of this year have improved compared with the first half of the year. The Mid-Autumn Festival promotion in September has ended, and we are currently planning the activities for the National Day in October. "Actually, the store will have promotions every month, but the 'Golden Nine Silver Ten' is a more important period, so the promotion will be stronger." The staff of the Red Star Macalline West Fourth Ring store said that this year's "Golden Nine Silver Ten" Ten" coincides with the 20th anniversary store celebration, and the entire promotion lasts from September 6th to October 7th. During the event, consumers can pay 1 yuan to buy a 3,000-yuan household consumption coupon package through the applet.
For the upcoming peak sales season, most professional managers in the building materials and home furnishing industry are expected to be more optimistic. The July Building Materials and Home Furnishings Index (BHI) jointly released by the Circulation Industry Development Department of the Ministry of Commerce and the Building Materials Circulation Association shows that the leading index "Manager Confidence Index" in July was 167.31, up 30.91 points from the previous month and 23.5 points from the same period last year. High prosperity range. The industry research department of the Building Materials Circulation Association believes that the epidemic has led to a decrease in the passenger flow of offline building materials and home furnishing stores. After the impact of the epidemic is effectively controlled again, the delayed consumer demand for building materials and home furnishing will still be released, and the trend of online and offline integration development in the industry will not change. .
(Source: Creative Letters, Invasion and Deletion)
